Journal & insight
We share what we learn about web, SEO, branding and advertising.
Articles
Frequency, Creative Fatigue and the Right Response
Frequency is a diagnostic, not a target. When it climbs, do you refresh the creative, widen the audience or cap it? Each has a different cost.
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Video Ad Objectives: Views or Conversions?
The objective you pick decides who the platform goes looking for. Why views and conversions chase two different people, and how to sequence them.
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Negative Keywords: What Saves Your Ad Budget
In search ads, budget usually leaks not on the wrong click but on searches you never wanted; here's what a negative list stops.
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Geo-Targeting in North Cyprus and Türkiye
Geo-targeting is not just picking a city: being somewhere differs from being interested in it, a radius often beats city limits, and scale changes the risk.
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The Cost of Launching Ads Without Conversion Tracking
The ad dashboard shows clicks and cost; without a defined conversion, nobody ever learns which campaign genuinely brought in business.
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Advertising for job ads and employer brand
The best candidate is usually not job hunting. Running recruitment ads like sales ads is what loses the person you most want.
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Advertising for technology and SaaS companies
With a long sales cycle, managing ads by clicks misleads. Qualified demand, remarketing, and where measurement actually belongs.
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Choosing a YouTube ad format and the first five seconds
On YouTube the objective picks the format: skippable in-stream, bumper, in-feed and Shorts. And why the first five seconds decide the rest.
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Budget optimization in Meta ads
Getting more from the same spend: campaign structure, the learning phase, creative refresh and measurement setup.
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