Journal & insight
We share what we learn about web, SEO, branding and advertising.
Articles
Geo-Targeting in North Cyprus and Türkiye
Geo-targeting is not just picking a city: being somewhere differs from being interested in it, a radius often beats city limits, and scale changes the risk.
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The Cost of Launching Ads Without Conversion Tracking
The ad dashboard shows clicks and cost; without a defined conversion, nobody ever learns which campaign genuinely brought in business.
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Event Print Planning: What to Print When
An event's print jobs are not one order but a chain — invitation, announcement, venue — and each stage has its own deadline.
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Why Does Print Colour Differ From Your Screen?
Screens emit light, paper reflects it — the physical reason print colours differ from your screen, and how to manage the gap.
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Corporate Identity Sets: Which Print Jobs Belong Together
From business cards to signage, a corporate identity only holds together when planned as a set — here is why, and in what order.
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Print Production Between Türkiye and North Cyprus
Design stays on screen, so distance isn't the issue there. In print, quantity and where the job will be used decide where it gets produced.
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Digital vs Offset: The Real Print Cost Threshold
Choosing digital or offset print isn't about one magic quantity — it's a cost logic that shifts with the product, size and paper.
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What a Print Quote Actually Needs From You
From business cards to roll-ups, a print quote without quantity, size, stock and file status can't be fairly compared to another.
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Advertising for job ads and employer brand
The best candidate is usually not job hunting. Running recruitment ads like sales ads is what loses the person you most want.
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